Technology has been able to change our lives incrementally and sometimes drastically. According to Chanaron & Jolly (1999), this impact is more pronounced on businesses, as computers and other technologies are here and not going any time soon. The proliferation of technology in products and services show an insight into how many companies across industries are investing in technology (Papers4you.com, 2006). This insight provides a lesson for managers on how to run and grow a business in a volatile and competitive market place. This has resulted in the rise of electronic businesses across the globe in the last decade. The diffusion of the internet and commerce has been the center of discussion both by the academics and the practitioners due to its growing importance in the developed countries. This has largely been contributed due to the high penetration of internet connectivity and online transactions of business-to-consumer (B2C) and business-to EasyAzon Review -business (B2B) nature. E-businesses have evolved from plain text websites to interactive e-commerce hubs that use internet and mobile technologies to reach their current customers and attract the potential customers (Karen, 1996). Theorists (Chang & Kyungdoo, 2005) believe that the evolution of internet itself has been staggering in the last decade and therefore more ways to conduct businesses have emerged. The use of internet has provided firms with the ability of ?lean’ and ?agile’ value chain, which means that firms can keep their operating costs at minimum along with the flexibility to grab any window of opportunities. Current improvements in the internet services and its inherent characteristics like improved security, reliability, user friendliness, two-way communication, low costs, accessibility and customizability, have been the driving forces for e-commerce (Papers4you.com, 2006). The use of internet offers value to all the stakeholders.
Online Vs. Print Media
Online business promotion is the activity that markets to users on the Internet. Typically, online promotion drives users, through links, from one place on the Internet to your web site. Online promotions are performed to generate new business leads and opportunities. Online promotion is effective because your audience is already using the Internet and it qualifies the customer through the linking banner or headline used.The print media consist of all newspapers, newsletters, pamphlets, magazines, and other printed publications, especially those that sell advertising space for raising revenue. Most print media, with the exception of magazines, are local except some national newspapers and trade publications. Also included in print media category are directories, yellow pages, yearbooks, and programs at sporting events.Print media is traditionally used by marketers to promote their products and to reach target customers. Online advertisement is the emerging and hotte 1 Click Cash Bot st medium of advertisement in recent time. And with the number of Internet users fast growing across the world, new media advertisement has a bright future. In fact, it is just a matter of time when new media or online media advertising will experience a boom all over the world. Online media is much cheaper than print advertising (news papers and magazines). Small businesses owners find this medium as the most convenient way to promote their brand as they find print advertising outside their budget. Compared to newspaper advertising coverage in online advertising is not limited. The number of people surfing the Web is not limited and thus an advertiser can reach more customers using online media. Another factor favoring online advertising is its edge over print advertising as it can give the surfer both visual and graphic treats. It combines the advantages television and print advertising. Newspapers involve themselves in political, as well as the social activities.